![]() The rebranding and logo updates are the latest changes employed since August 2017 when Paul Marvin was named chief executive.Īt the time, Paul Marvin succeeded his uncle John W. Company officials did not disclose costs or how much will eventually be saved from the effort. Officials noted that the changes required an upfront financial investment but said efficiencies will soon be gained from supporting one brand vs. The yellow-rose emblem was first used by the company in 1968. The company’s longtime logo of a yellow rose has also been replaced by an updated modern image to reflect what the company called its “progressive, design-forward future and the company’s heritage of optimism and hospitality.” “The average person spends 90% of their time indoors, making it more important than ever to consider the role windows and doors play in people’s lives, their connection to the outdoors and their well-being,” Marvin said in a statement.Īs a result, the Marvin Design Lab will be taking a customer-focused approach to designing products. The third collection, called Essential, will create streamlined, maintenance-free windows and doors that boast clean lines. The Elevate Collection will include the previous Integrity Wood-Ultrex branded products and focus on beautiful designs, strength and price. The Signature Collection will offer “aspirational products” with fresh designs and category-leading innovation. “The look and feel of the brand and collections may be changing, but the core of who we are … remains the same.” “A single brand expands on this possibility and allows us to use our expertise to make a positive impact on our customers’ lives for years to come,” said CEO Paul Marvin. The rebranding announced Tuesday is part of a bigger reorganization for the 107-year-old Marvin, headquartered in Warroad, Minn., that also includes changes in its product portfolio and the launching of new “collections” around consumer preferences. Gone will be the Integrity Windows and Doors and Marvin Windows and Doors brands. Moving forward, all the business lines will now be called simply Marvin. It includes products previously known as Marvin Contemporary Studio, and also what will continued to be known as the Marvin Ultimate and Marvin Modern lines.Marvin Windows and Doors is getting a makeover.įor one thing, like Dunkin’ Donuts and Weight Watchers, it’s slimming its name. Marvin says its Signature Collection features the broadest range of product types, styles, configurations and design options. The foundation of our company – the people, exceptional quality and beautiful design of our products – all remain intact and stronger than ever."Īlong with the brand change, Marvin has refreshed its product collections: Signature, Elevate and Essential. "The changes we're sharing today are exciting, including a new brand identity, but they're a remodel. "As people's expectations of home change, we must also grow and evolve to bring beauty into the everyday while striving to simplify and enhance people's lives," said CEO Paul Marvin. The company said the new Marvin brand logo, with a bold font and an updated yellow rose, "reflects Marvin's progressive, design-forward future and the company's heritage of optimism and hospitality." The yellow rose was first used by Marvin in 1968 and is said to have been the favorite flower of Margaret Marvin, whose husband Bill Marvin is credited with evolving the company's focus from lumber to windows and doors. ![]() Known simply as Marvin, the brand represents all fenestration products previously known as Marvin Windows and Doors and Integrity Windows and Doors, with both of those brand logos now retired. Marvin Windows and Doors is launching a new brand name, logo and product collections.
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